15 September 2021

Fashionline snap up Soho Show Room


Deal done ! Brecker Grossmith has let a stylish space of 708 sq. ft at 12 Smiths’ Ct, Soho to FASHIONLINE an innovative fashion manufacturer and supplier.

With headquarters in China and 15 years of experience and a strong network of industry knowledge, FASHIONLINE oversee market demands and fashion trends to ensure they are ready to provide full support to their clients. With in-house equipment and what they describe as a “revolutionary date-based supply chain”, they have integrated all the resources needed for manufacturing from Textiles, Printing and Embroidery to Loom and Dye. The company says whether you are a high street retailer, a premium fashion brand or a fashion graduate, they are able to provide a one-stop solution delivering outstanding quality and high efficiency at competitive pricing.

Their in-house design team creates latest fashion styles which can be customized to suit client requirements.



The company is helmed in London by Yifeng Yin an entrepreneur with an impressive background in fashion retailing and e-commerce. In 2014 he founded Concept Store Y, a fashion business mainly working with independent designer labels, in 2014. It was first launched in the heart of Islington before settling in Soho on Brewer Street. Concept Store Y attracted favourable reviews and press and was featured in British Vogue, Timeout London, Le Bonbon, Fabulous Magazine, The Sun, and on Nordmagazin TV Show.



Situated between Brewer Street and Great Windmill Street, Smiths’ Court is perfectly located in the heart of Soho, close to Carnaby Street and Piccadilly Circus. The office and showroom space is next to a charming retail courtyard and is surrounded by many landmark attractions and leisure amenities within Soho. We wish Yfieng and his Fashionline team every success.

Calvin Nickerson



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