Iconic fashion brand Fiorucci is opening their new Art and Digital Studio in Soho London.
Fiorucci, founded in Milan in 1967, was one of the early lifestyle brands selling fashion, accessories, beauty products, vintage items, music and home furnishings. Founder Elio Fiorucci wanted to bring Carnaby Street fashion, as well as American styles to Milan in the late 70s early 80s.
In 1979, along with Halston and Gucci, Fiorucci was name-checked in the Sister Sledge disco song, “He’s The Greatest Dancer.”
The 1,620 sq ft / 150.5 sq m office at 39 – 41 Brewer Street will be used as the base to continue the Fiorucci legacy of graphic design, art and collaborations – bringing the brand into the digital era.
Brecker Grossmith, as managing agents of the building, acted on behalf of the landlord with Fiorucci represented by Orme Retail Property.
